by Owuraku Ampadu Kissi
Have you ever been enticed by a bank or a telecommunications company giving away t-shirts or supplies at an event as barter to sign up for a service or open an account? Or maybe you have been approached by a beautiful lady offering samples of food products? Have you been lucky enough to get a free movie ticket in exchange for opening an account or signing up for a service? Each of these special experiences offers a glimpse at what Event marketing can be.
We also describe event marketing as the activity of creating or designing a themed activity, occasion, display, or exhibit to promote a product, drive sales, create awareness or build brand affinity.
We advise that the new generation of companies begin to utilise event marketing to enable them stand out as market drivers and drive more sales.